Writing
Over the years, I've written about retail, ecommerce, business strategy, leadership, and the decisions that shape how organizations operate and grow. This archive brings together my articles, commentary, and contributions to industry publications, drawing on decades of experience working across some of the world's largest companies.
How Tariffs Are Reshaping Retail Hiring StrategiesMay 13, 2025
Beyond Relevance: The Value Of Attractiveness In Ecommerce SearchApr 28, 2025
3 Ways To Enhance E-Commerce Experience And OperationsApr 28, 2025
Evaluating President’s Day Promotions: How Brands Are Adapting In 2025Feb 14, 2025
Why Black Friday Is Losing Popularity With Holiday ShoppersDec 12, 2024
Beyond Pink: How 3 Brands Are Marketing This OctoberNov 20, 2024
Retail Media Networks: Present And FutureNov 20, 2024
Yes, There Is A Wrong Way To Advertise On TVNov 20, 2024
How A Women’s Suiting Startup Has Navigated The Past Three YearsAug 3, 2023
What’s Working - And Not - In Mobile Commerce (Part 2 Of 2)May 22, 2023
What’s Working - And Not - In Mobile Commerce (Part 1 Of 2)May 12, 2023
How Data and POV Combine To Drive Commerce SalesApr 21, 2023
David’s Bridal Partnership Strategy Extends To Ashley Furniture, Giving Couples More Of What They NeedApr 10, 2023
Book Preview And Author Q&A: ‘ON BRAND’ By Aliza Licht And Its Fashion Origins And ImplicationsApr 3, 2023
What Brands Need To Know: Marketing Measurement And Attribution In 2023Mar 31, 2023
What Brands Need To Know: Social Marketing In 2023Mar 30, 2023
What Brands Need To Know: Search And Display Advertising In 2023Mar 29, 2023
What Beauty And Technology Have In Common — And Why It Matters For Multi-brand RetailMar 28, 2023
Lessons From Serial IntrapreneurshipOct 19, 2022
A Holiday Playbook For Another Unique Shopping SeasonOct 24, 2021
A Summer Shopping Season Like No Other. Retailers - Are You Ready?Oct 24, 2021
How 7 Smart Brands Are Making New Human-To-Human ConnectionsJul 20, 2021
How 2020 Has Democratized Fashion WeekSep 13, 2020
On Pandemic-Induced Lifestyle Changes in Fashion & HomeSep 1, 2020
6 Ways Instagram’s New QR Codes Can Bridge Digital And Physical RetailAug 30, 2020
Some #GoodNewsRetail from the Past Two WeeksAug 30, 2020
Retail Media: The New Ad Tech And The New MallAug 19, 2020
Some #GoodNewsRetail from Last WeekAug 16, 2020
Some #GoodNewsRetail from Last WeekAug 9, 2020
Some #GoodNewsRetail from Last WeekAug 2, 2020
Product, Experience And Content: How Beauty Industry Players Have Responded Authentically To BLMJul 26, 2020
Some #GoodNewsRetail from Last WeekJul 26, 2020
The State of Retail, July 2020Jul 26, 2020
Soho Retail Traffic & Takeout Food CXJul 19, 2020
The New E-Commerce Experiences Driving ResultsJul 19, 2020
This Virtual Retail Experience Felt More Human Than AnythingJul 5, 2020
Retailers That Emphasize Community Will Boom After Social Distancing Is OverJun 20, 2020
Peloton, Mirror And Tonal: 3 Retail Strategies, 3 LessonsFeb 23, 2020
Why TheSkimm’s Foray Into Commerce This Holiday Season Was A SuccessFeb 23, 2020
The Rise of the Lifestyle MarketplaceOct 27, 2019
Why Nike + The Infatuation is a Fantastic CollabSep 14, 2019
Why don’t we talk more about people?May 18, 2019
MWC through a Retail LensFeb 27, 2019
The 3 Es of My Favorite Retail Store TechJan 27, 2019
AR in RetailJan 6, 2019
The Best of Tech & Non-Tech at the New Nike StoreNov 18, 2018
Amazon Fashion’s London Pop-upNov 4, 2018
Retail Surprises at the Cartier Pop-up... and Amazon 4-starOct 7, 2018
My Visit to a Payment-optional, Selfie-friendly StoreSep 16, 2018
Retail, Now with Tour GuidesAug 26, 2018
Storytelling through StoresJul 29, 2018
Why Tech Matters in RetailJul 15, 2018
Retail Experience & the Purpose of a Pop-upJun 17, 2018
The Launch of the Small LaunchMay 24, 2018
A Tale of Two Seattle Retail Pilot StoresApr 15, 2018
The Living Room is the New Dressing RoomApr 1, 2018
Fun with CPG ReplenishmentMar 18, 2018
Enjoy & Sonos, a Winning ComboFeb 18, 2018
Why We Build StoresJan 21, 2018
12 Resolutions I Hope Retailers Will Make for 2018Jan 7, 2018
A Last-Minute Gift Tip for Consumers & RetailersDec 23, 2017
When New Marketing Becomes Old & Gets New AgainDec 17, 2017
Branding FitnessDec 10, 2017
Shopping Experiences vs. Everything ElseDec 3, 2017
Must-see Stores in NYNov 19, 2017
2 Facts About 11.11 That Are More Exciting Than the Sales FiguresNov 11, 2017
Stores: Better Than Ever & Getting Better (Part 1)Nov 5, 2017
Nike, the Disruptor That's Not WalmartOct 29, 2017
Rise of the Anti-Amazon NetworksOct 15, 2017
Media + Product Discovery = New Retail ExperienceOct 8, 2017
Closing The Mobile Marketing GapOct 1, 2017
Let's Make Retail Connections (Openings + Candidates), vol. 5Oct 1, 2017
What I Wish Vendors Did DifferentlySep 24, 2017
7 Retail Headlines on My MindSep 17, 2017
The Purpose of a StoreSep 10, 2017
Let's Make Retail Connections (Openings + Candidates), vol. 4Sep 10, 2017
When Stores Don't Help ThemselvesAug 27, 2017
Improving Grocery in a Competitive LandscapeAug 16, 2017
Let's Make Retail Connections (Openings + Candidates), vol. 3Aug 16, 2017
Drop-Ship Strategy Considerations (Part 1)Aug 6, 2017
10 Ways to Tell Your Story on a BudgetJul 30, 2017
Let's Make Retail Connections (Openings + Candidates), vol. 2Jul 30, 2017
7 Strategies Retailers Can Borrow from the ‘Amazon Books’ StoreJul 23, 2017
Let's Make Retail Connections (Openings + Candidates)Jul 23, 2017
A Weekend of Customer Experience ObservationsJul 16, 2017
What's Happening in #GoodNewsRetailJul 9, 2017
Kicking off #GoodNewsRetailJul 2, 2017
Nike, Another Little Company in the News Last WeekJun 18, 2017
What's Working in Retail This YearJun 1, 2017
Leveraging a Retail Store PresenceMay 21, 2017
What The New Yorker Article About J. Crew Gets Right About RetailMay 7, 2017
Box The Party, Chat Commerce, and an MVPApr 30, 2017